Is Instagram worth your time?

For some business owners, the whole social media landscape – Twitter, Facebook, LinkedIn, Pinterest, Instagram, Google+, Tumlr … – is like an alphabet soup. Too many letters, too little sense.

For others, you’re up and running on one or two platforms and now you’re hearing people talking about Instagram.


What is it?

Instagram is a social networking app made for sharing photos and videos from a smartphone. That’s right – it’s an app, not a website.

And the other important key words? Photos and videos.

Instagram is visual – it’s not about words, or sentences, or paragraphs. It’s about photos and videos.

It’s not Facebook!

On Instagram, it’s all about original content – creating your own photos, your own videos, your own graphics. It’s not about sharing cute and funny pics from Pinterest. On Facebook, we all share the funny stuff because we want to appear funny too.

On Instagram, you can post funny stuff, but it’s so much better if you create the funny stuff yourself. This space is about YOU, your voice, your stories, your own message. That makes it – and you – unique.

Should you bother?

In the US, Instagram has passed out Twitter in the popularity stakes among adults.

In Ireland, social media use has flattened out, and is falling in the case of Twitter. But, Instagram bucks the trend, with the number of users on the rise.

And, if you’re relying on a Facebook business page to spread your message, you’ve got to consider the impact of recent changes Facebook have introduced.

Basically, Facebook want businesses to pay for a formal ad campaign if they want to promote products or services. This is because its users said they don’t like:

  • Posts that solely push people to buy a product or install an app
  • Posts that push people to enter promotions and sweepstakes with no real context
  • Posts that reuse the exact same content from ads

So, they’re going to change the way they show such posts, which means your target audience may never get to see your promo post – unless you pay to boost the post or pay for an ad.Money pic - web size

PS. By the way, Facebook owns Instagram 🙂

So, should you be on Instagram?

Ask your customers/clients if they’re on Instagram. If they are, you should be!