It’s not about you!
That’s a difficult marketing lesson for a lot of business people.
And, yet, if you are to win new business, it’s important to realise that, actually, it’s all about the client. How can you make her life easier? How can you save his business money? How can you improve the time/money management in her company?
For your client, it’s all about them!! Can you provide a solution to their need? Can you take a problem from their desk – write that report, update that website, run their payroll, cut their energy costs – and make a significant difference to their business?
If you can, you must tell them how you can solve their problems. You convey your expertise by your understanding of their issues.
The most important word in marketing copy is ‘you’, not ‘I’ or ‘us’.