She had set up her business page as a personal profile.
Facebook don’t like it when people do that … so they locked her out of the page and now all her content and page friends are behind a locked door.
What to do?
There’s not a lot this particular person can do. For a while, people were setting up personal profile pages to promote their business either by accident (as in this case) – or because it was easier to get Friends there than Fans on a FB business page.
If this applies to you, there is a process to convert your Profile to a Business page.
It’s worth doing this, or you could lose all your content, sometimes without warning.
Since January 2015, Facebook wants businesses to pay for a formal ad campaign if they want to promote products or services. This is because its users said they don’t like:
- Posts that solely push people to buy a product or install an app
- Posts that push people to enter promotions and sweepstakes with no real context
- Posts that reuse the exact same content from ads
So, Facebook has changed the way it shows such posts, which means your target audience may never get to see your promo post – unless you pay to boost the post or pay for an ad.
What to do?
The best way around this is to post things Facebook likes – yes, it’s their playground and they own the ball. According to Crush Campaigns, these are the types of posts that the new Facebook algorithm likes:
- Posts which have received a lot of likes, comments and shares
- Posts discussing a trending topic
- Posts that contain links (not links to spam or thin content sites)
- Organic content (that’s new content, not recycled content)
- Pages that have their profile information page fully completed
- Posts containing videos which have been uploaded to Facebook
Is Facebook still valuable to me as a marketing tool?
Absolutely – it’s just not as easy. You’ve got to be creative and innovative.
It was never easy, in fact; people just hollered from their front door and people waved a few likes at them. Now, you’ve got to tailor your message, be a lot more clever, track what works and do more of that.