Celebrating Lifelong Learning

Celebrating Lifelong Learning

Not surprisingly, we’re big fans of a lifelong learning plan here at SpellCheck.ie! As someone who completed most of my third-level qualifications as a mature student, I firmly believe in ongoing adult education and training. So, it’s been a pleasure to be asked by the National Association of Community School Adult Education Directors – a mouthful, I know! – to […]

Best apps for social media marketing

Best apps for social media marketing

People often ask me what are the best apps for social media marketing, images, videos – and there are so many around, it’s almost impossible to know which ones are good and which are a waste of time. Here’s a list of apps/websites I’ve compiled that I either use myself, almost daily, or that are used regularly by business people […]

Is your blog relevant to your audience?

Is your blog relevant to your audience?

Is your blog relevant to your audience? I’ve just tried to find an interesting blog on Public Relations (PR). So, I googled ‘PR blog’ and found a listing of the top 100 PR blogs. Excellent, someone had done all the work and ranked the 100 most popular PR blogs with links to each. But, there, the fun ended. I must […]

Can a business survive in a rural area?

Can a business survive in a rural area?

Given the hype about how well urban areas are doing, you might wonder business survival in a rural area. You might argue that you’ve got no footfall, employment prospects are poorer, broadband is slow – and … In the US, an interest in shopping local and the lower costs of living and doing business are cited as reasons to be […]

Content Marketing – It’s Not About You!

Content Marketing – It’s Not About You!

It’s not about you! That’s a difficult content marketing lesson for a lot of business people. And, yet, if you are to win new business, it’s important to realise that, actually, it’s all about the client. I love this quote: “Content marketing is any communication from an organization that is so useful, interesting, or entertaining that the target audience consumes it voluntarily.” […]

The Cost of Poor Business Writing

The Cost of Poor Business Writing

A best-selling author says that poor business writing is costing the US millions of dollars every year – in fact, $400 billion! Between a lack of clarity, stodgy reports, atrocious job descriptions and more, people are getting bogged down – and losing time – trying to figure out what the message is supposed to be! Add to that my personal bugbear […]