Can a business survive in a rural area?

Can a business survive in a rural area?

Given the hype about how well urban areas are doing, you might wonder business survival in a rural area. You might argue that you’ve got no footfall, employment prospects are poorer, broadband is slow – and … In the US, an interest in shopping local and the lower costs of living and doing business are cited as reasons to be […]

Content Marketing – It’s Not About You!

Content Marketing – It’s Not About You!

It’s not about you! That’s a difficult content marketing lesson for a lot of business people. And, yet, if you are to win new business, it’s important to realise that, actually, it’s all about the client. I love this quote: “Content marketing is any communication from an organization that is so useful, interesting, or entertaining that the target audience consumes it voluntarily.” […]

The Cost of Poor Business Writing

The Cost of Poor Business Writing

A best-selling author says that poor business writing is costing the US millions of dollars every year – in fact, $400 billion! Between a lack of clarity, stodgy reports, atrocious job descriptions and more, people are getting bogged down – and losing time – trying to figure out what the message is supposed to be! Add to that my personal bugbear […]

Boost Your Productivity

Boost Your Productivity

It’s September and as good a time as any to re-commit to your business by focusing on ways to improve workplace productivity. I’m really looking forward to the challenge of the year ahead. It’s a great opportunity to pit yourself against the doom and gloom and instead to link up with people who do want to do business, who do want […]

Player welfare in rural areas

Player welfare in rural areas

The GAA plays a crucial role in rural areas – along with camogie and ladies football for girls. Following your parish club helps to define an area – it’s as tribal as following the flag into battle on Game of Thrones! Its very centrality – and very often the lack of a sporting alternative – is a double-edged sword. Yes, […]