It’s not about you! That’s a difficult content marketing lesson for a lot of business people. And, yet, if you are to win new business, it’s important to realise that, actually, it’s all about the client. I love this quote: “Content marketing is any communication from an organization that is so useful, interesting, or entertaining that the target audience consumes it voluntarily.” […]
A best-selling author says that poor business writing is costing the US millions of dollars every year – in fact, $400 billion! Between a lack of clarity, stodgy reports, atrocious job descriptions and more, people are getting bogged down – and losing time – trying to figure out what the message is supposed to be! Add to that my personal bugbear […]
You don’t expect to come home from watching an underage match stressed out. Yes, you might be hyped up by a close match, or disappointed by a loss (first world problems) but stressed? And yet that happens so often at underage matches up and down the country. Between parents on the sideline and excitable coaches, many an underage match can […]
It’s September and as good a time as any to re-commit to your business by focusing on ways to improve workplace productivity. I’m really looking forward to the challenge of the year ahead. It’s a great opportunity to pit yourself against the doom and gloom and instead to link up with people who do want to do business, who do want […]
Deirdre O’Flynn
SpellCheck.ie
deirdreATspellcheck.ie
087 229 0855
Gorey, Co Wexford
& Carnew, Co Wicklow