How to lose your audience!

I’m writing this post in silence. Why? Because I turned off The John Murray Show on RTE Radio 1. Why? Because he is featuring – again – the Operation Transformation team, in a cross-promotion from the RTE television programme.   I have absolutely no interest in Operation Transformation, a programme where people are facilitated to lose weight. It’s a great […]

SpellCheck.ie – short and sweet

Welcome to our new short and sweet business name – SpellCheck.ie! After listening to client feedback over how long our email address was – @spellcheckeditorial.com – we decided to bite the bullet and go for a cleaner, sharper email and website address – SpellCheck.ie. The new name also reflects how our business has changed. Over the years, our work has […]

Which PR approach turned into €€€?

In July, I asked readers of Good Business News ezine how they promote their businesses and what works for them.  Ideally, these responses will be of assistance to other business people in helping you to think outside the box when it comes to promoting your business and turning that promotion into hard cash. Which promotion method was most successful in […]

Why did you pick that PR approach?

In July, I asked readers of Good Business News ezine how they promote their businesses and what works for them. Ideally, these responses will be of assistance to other business people in helping you to think outside the box when it comes to promoting your business and turning that promotion into hard cash. What influenced your decision to promote your […]