Lead from the front!

We recently worked on website content directly for a client – and not the website designer. We had two weeks to turn around what was a significant amount of copy, involving research and copywriting.

We turned that job around in one week. Why?

Because we knew that the client was not giving the website designer enough time to upload the content, upload associated images, and test links all before the specified launch date.

Knowing where you come in the production line of your client is vital. You may not be part of a formal team, but other players are depending on you and your professionalism and experience to read a situation correctly. Because of your business acumen, you will often know the parameters of a job better than your client.

Sometimes, you’ll have to lead from the front!