The Cost of Poor Business Writing
A best-selling author says that poor business writing is costing the US millions of dollars every year – in fact, $400 billion!
Between a lack of clarity, stodgy reports, atrocious job descriptions and more, people are getting bogged down – and losing time – trying to figure out what the message is supposed to be!
Add to that my personal bugbear – poor spelling. What people don’t realise is that poor spelling costs money. My argument is that you will never know how much business you have lost as a result of poor writing because a person has clicked away in disgust from your website or turned the newspaper page on your badly written ad.
According to one estimate, a single spelling mistake can cut online sales in half.
Wow! That’s an incredible statistic and a lot of lost euros.
Can your business afford that?
Business Writing Tips
Want some tips?
Slow down: Plan what you want to say, draft how you want to say it, then walk away!
Edit: Read your text out loud. If you run out of breath, you’ve written too much and need to shorten the sentence.
Ask yourself: Does my writing meet the need of the person reading it? They want a solution – are you offering one? Or are you telling them how great you are. Spoiler alert: they don’t care. What they do care about is whether you can solve the problem that led them to your brochure or website in the first place.
Time is money: Treat the reader’s time as your most valuable commodity. Don’t waste it!
We offer a Business Writing course tailored to your needs!
* Writing Business Letters – deciding what you want to convey, writing what you want to say, editing your letter to ensure your message is clear
* Compiling Reports – deciding what the report must contain, sourcing relevant material, laying out report, editing text. Also suitable for grant applications and business plans.
Who Should Attend: Administration staff, marketing staff, owner/managers
Locations: Wicklow, Wexford, Carlow, Waterford, Kilkenny
Cost: Half-day and full-day fees available on request. To find out more, fill out the contact form here.