Content Marketing – It’s Not About You!

It’s not about you! That’s a difficult content marketing lesson for a lot of business people. And, yet, if you are to win new business, it’s important to realise that, actually, it’s all about the client. I love this quote: “Content marketing is any communication from an organization that is so useful, interesting, or entertaining that the target audience consumes it voluntarily.” […]

The Cost of Poor Business Writing

A best-selling author says that poor business writing is costing the US millions of dollars every year – in fact, $400 billion! Between a lack of clarity, stodgy reports, atrocious job descriptions and more, people are getting bogged down – and losing time – trying to figure out what the message is supposed to be! Add to that my personal bugbear […]

Testimonial

To Whom It Concerns   Over the past year, we have called on SpellCheck Editorial Services for their expert opinion at different times.   As we wanted to promote our business, we called upon Deirdre to review our website content, to help with the content of our new brochure, to include us in their monthly ezine on a number of […]