Which PR approach turned into €€€?

In July, I asked readers of Good Business News ezine how they promote their businesses and what works for them.  Ideally, these responses will be of assistance to other business people in helping you to think outside the box when it comes to promoting your business and turning that promotion into hard cash.

Which promotion method was most successful in getting you actual business?
(Listed in order of majority response)

1 Networking
2 Brochures
3 Local newspapers ads
4 Direct mail to potential clients

Comments from respondents:
:: Referrals from current clients
:: Media
:: Own website
:: Networking in the broadest sense

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